3 Simple Measures of Website Satisfaction

February 25, 2009

Are your visitors satisfied with your web site? Hmmm. Let’s explore.

At 30,000-feet, this question has the potential to spin into a million others. So, let’s pare it down a bit.

In our experience, there are a just few questions – 3 to be specific – that are true indicators of website satisfaction. They are: Read the rest of this entry »


Follow Us on Twitter

February 22, 2009

When we’re not writing posts for this blog, you can follow and subscribe to updates from WorldLink Marketing on Twitter .


Online Marketing in a Down Economy

January 5, 2009

Role of Online Marketing in the Media Mix

Each of us has our own perspective on the economy. However, we realize as marketing executives that a more prudent use of company and personal finances is the order of the day. Let’s consider the implications to advertising and online marketing.

In marketing and sales we’re still responsible for delivering results – revenue. So, as some people begin to pull-back on, or completely eliminate, their advertising and marketing budgets, there will be others that move to the beat of a different drum. They zig when others zag. However, I assert that these marketers who turn to and even increase their utilization of online marketing during these times are not geniuses, but rather they’re pragmatists.

Read the rest of this entry »


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