Role of Online Marketing in the Media Mix
Each of us has our own perspective on the economy. However, we realize as marketing executives that a more prudent use of company and personal finances is the order of the day. Let’s consider the implications to advertising and online marketing.
In marketing and sales we’re still responsible for delivering results – revenue. So, as some people begin to pull-back on, or completely eliminate, their advertising and marketing budgets, there will be others that move to the beat of a different drum. They zig when others zag. However, I assert that these marketers who turn to and even increase their utilization of online marketing during these times are not geniuses, but rather they’re pragmatists.