3 Simple Measures of Website Satisfaction

Are your visitors satisfied with your web site? Hmmm. Let’s explore.

At 30,000-feet, this question has the potential to spin into a million others. So, let’s pare it down a bit.

In our experience, there are a just few questions – 3 to be specific – that are true indicators of website satisfaction. They are:

Get to Know Your Website Visitors

Do you know who your website visitors are and why they’re on your site? I mean, do you really know?

So often this question yields an almost knee-jerk response from online marketing professionals; it goes something like this:
“Sure, my website visitors are 50:50 male/female, between 25-54, with household income (HHI) $75k+”