Last week we discussed the importance of publishing content for the mobile web. Specifically, the post cited smartphone user’s need for quick access to your company’s contact info, location, hours of operation, etc. In contrast, smartphone users are not looking to browse your photo gallery via their mobile device.
The spike in mobile device traffic our clients are experiencing is correlates directly to the publication and syndication of their business information across search engines and local directory sites. We’ve helped dozens of our clients with local businesses or franchises list their company information on search engines like Google, Bing and Yahoo! along with a dozen or so directory sites like YellowBook, CitySearch, MapQuest, Yelp and more.
The publication and syndication of our client’s business information across these sites is largely responsible for the increase in web traffic – especially from mobile devise users. Refer to the attached graphic as it illustrates the rise in traffic from mobile devices.
We’ve been able to achieve this increase in traffic via the integration of online local business SEO with mobile website development and off-line QR code and URL advertising.
Not convinced yet:
What’s truly compelling is that ‘conversion rates’ (coupon downloads) are higher with mobile device users than desktop website visitors. Although purely anecdotal at this point, it’s fairly safe to assume that mobile visitors are actively engaged in buy-mode while desktop site visitors are still perusing and dreaming of the possibilities with their home improvement project.
Don’t forget, call us at 717-875-3375 with any questions.
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